Comment by snowwrestler

Please go rewatch the iPhone keynote by Steve Jobs. Everyone remembers the beginning; few seem to remember that he brings out 3 other CEOs to highlight the integrations between the iPhone and those companies.

Or consider that they spent a decade highlighting that their computers were powered by Intel, after leaving their proprietary PowerPC architecture—again, under Steve Jobs.

Or go all the way back to 1997 when Steve Jobs had Bill Gates on the screen at Macworld and announced that IE would be the default browser on Mac.

It’s easy to fall into a caricature of Apple, where they insist on making everything themselves. What is more accurate is to say that they are not afraid to make things themselves, when they think they have a better idea. But they are also not afraid to do deals when it is the best way forward right now.