Comment by muglug
21 days ago
No, this is very much an AI overview thing. In the beginning Google put the most likely-to-match-your-query result at the top, and you could click the link to see whether it answered your question.
Now, frequently, the AI summaries are on top. The AI summary LLM is clearly a very fast, very dumb LLM that’s cheap enough to run on webpage text for every search result.
That was a product decision, and a very bad one. Currently a search for "Suicide Squad" yields
> The phrase "suide side squad" appears to be a misspelling of "Suicide Squad"
Right, the classic google search results are still there. But even before the AI Overview, Google's 'en' plan has been to put as many internal links at the top of the page as possible. I just tried this and you have to scroll way down below the fold to find Barry's homepage or substack.
No, the search queries are likely run through a similar "prompt modification" process as on many AI platforms, and the results themselves aren't ranked anything like they used to be. And, of course, Google killed the functionality of certain operators (+, "", etc.) years ago. Classic Google Search is very much dead.
At some point, Google search was so good that you didn't really need the operators, like you weren't just prodding some primitive AltaVista to give the results. So I think "almost nobody used that" came long before the en-plan of filling the top 50% with internal links.
Was there ever an announcement regarding the elimination of search operators? Or does Google still claim they are real?
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> That was a product decision, and a very bad one.
I don't know that it's a bad decision, time will judge it. Also, we can expect the quality of the results to improve over time. I think Google saw a real threat to their search business and had to respond.
They are doing an OK job of making AI look like annoying garbage. If that’s the plan… actually, it might be brilliant.
I can't argue here, for me they are mostly useful but I get that one catastrophic failure or two can make someone completely distrust them. But the actual judges are gonna be the masses, we'll see. For now adoption seems quite strong.
Their "AI Overview" has not noticeably improved on its (many) failings for at least a year. In that time, Google's LLMs have gotten much better. They aren't implementing the advances they've made, presumably for cost reasons.
Meanwhile, every single person I know has come to trust Google less. That will catch up with them eventually.
The threat to their search business had nothing to do with AI but with the insane amount of SEO-ing they allowed to rake in cash. Their results have been garbage for years, even for tech stuff where they traditionally excelled - searching for "what does class X do in .NET" yields several results for paid programming courses rather than the actual answer, and that's not an AI problem.
SEO-wise (and in no other way), I think we should have more sympathy for Google. They are just… losing at the cat-and-mouse game. They are playing cat against a whole world of mice, I don’t think anyone other than pre-decline Google could win it.
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