Comment by RumourRider

> You can't change minds because "the mind" (in this context) is the personal identity and ego of an individual, of which their "tribe" is a huge part. Any information that conflicts with the narrative of their identity or tribe will be rejected, because it threatens their identity or tribe. To question one's identity causes a crisis which most people are not capable of dealing with. The more you attack those things, the stronger they will defend them.

This sounds like the friend-enemy distinction by Carl Schmitt.