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Comment by BitwiseFool

2 days ago

This is a pet peeve of mine, but I dislike when any corporation resorts to using "One" to brand something. It signals a lack of creativity; it is just so bland.

Agreed and out of monotony I'm glad they aren't recycling Pro, Air or Extreme for this financial product, although "AppleCare Extreme" does sound kinda cool in a "Snap into a Slim Jim" kind of way.