Comment by rprend

We tried with SMBs (it was our original focus, low net margin businesses). But 1. Deployment times are way worse in person, 2. Merchants still actually didn’t care (they said they did! But there was no strong need). 3. conversion at checkout is lower for small tickets than high tickets.

SMB business model just didn’t work, with tons of white glove customer support needed for a customer we’d make $20-$50/month in fees

With high ticket sellers the purchases are high intentionality enough that you can convert customers.