Comment by johnnyanmac
8 months ago
I argue that this decade shows you do not have to provide value. You capture the market yester-decade and then you can hold the users hostage as you do any and everything to appeal to shareholders and advertisers.
This is indeed a short term strategy, but tech companies right now are thinking very short term.
How do you hold users hostage without providing them value?
Nostalgia, network effects, and boiling thr frog. Then you build on that with business incentives; you may not like Facebook, but you need to advertise there because that's where everyone is.
Basically, you rely on goodwill from yester-year and slowly ad in intrusive stuff that users adjust to. Thars enshittification in its raw essence. Admittedly, this mostly works because the general user is not "active" and will not take the time to migrate unless something absolutely scandalous happens. For them, it's easier putting up with ads than trying to log into an ad free substitute.
Nostalgia changes how people perceive value. Network effects is about how exponential value can be gained from linear user growth. Boiling the frog us about slowly doing things to avoid changing how people perceive value. None of these are a sign a product has no value.
No one would advertise with Facebook if there was no value from purchasing ad space. The billions of dollars people spend is evidence there is value there for advertisers.
>will not take the time to migrate
Sure, people don't actively seek to maximize the value they receive, but that doesn't mean what they are currently getting value from doesn't have value.
6 replies →
It is both mysterious and comical how we manage to enshitify every corner of our existence. I can't think of anything unrubbed with the magic poop wand.
3 replies →
Monopoly, network effect
Like the other posters you are giving reasons why people will not switch to alternatives, but you are failing to argue why people are stuck using an app that provides no value.
2 replies →
Agreed, this is post-capture monetization.