Comment by phyzix5761

As a business owner I can tell you that price is not the only factor people look at when choosing to engage with a business. I've tried the whole "cheapest offer in the market" thing and its backfired terribly. The main insight I've gained is that customers have a perceived value of a product that aligns with things like branding, marketing, previous experiences, and perceived popularity. People are willing to pay more for these things.