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Comment by OtherShrezzing

6 days ago

I honestly think the main thing driving their adoption is that you don't need to _learn_ anything to use it. For 90% of use-cases, the UI is as simple as the iOS photo editing app. It's a familiar experience from the moment you open the app.

Your most tech-savvy friends couldn't even reliably install the correct Adobe product, never mind be productive with it. Meanwhile, your grandma could crank out a deck in Figma Slides if she needed to.

From my limited use of figma, everything starts from a template. I think this is a core part of adoption.