Comment by mistercow
3 days ago
> I'm guessing studios enjoy not paying for all of that now that everyone streams everything and has no time for ancillary content.
Is it that, or is it just that they realized that that stuff is easy material for promoting the film, so they just let various media produce free content about it and put stuff on YouTube?
You're saying there's YouTube channels that produce making of/BTS content as the same caliber we'd get as bonus materials on shiny round discs? I just don't see a YouTuber doing something for free over the course of principle photography just on the hopes they'd get enough ad revenue when they could be churning out other content on a more frequent cycle.