Comment by QuantumGood

You have to love what you're serving. I produced over 70 public events for people wanting to learn voiceover. We had a feature roadmap and wishlist, and we worked our way through it over the years. Many (talent, recording, and advertising) studio owners came and coached at minimal cost because we had such a great reputation for doing it right at low cost to attendees. The great people who wanted to be associated with it, and the enthusiasm of everyone involved was incredibly fulfilling.

We expanded to the point that we recorded 350 sessions in a single day, each with a coach with decades of experience, a professional studio engineer (usually), a studio room, and short lectures throughout the day. We had to move to bigger and bigger conference hotels to get enough rooms until Covid shut everything down. There were tons of "unknown unknowns" that had to be solved over time.

We were focused initally on protecting the people who probably shouldn't be spending money on training (very frustrating to watch them be ripped off), and produced the event both as a place they could learn a bit at low cost, as well as serving the mission of providing bite-size workshops for people who didn't want weeks or months (or years) or training.

I didn't want to be an "event provider". I wanted to figure out how to do something for people I saw being served poorly in an industry I loved, and then to find ways to give more and more to the people who were showing up.