That's no different from the other papers and magazines.
Paid subscriptions have never been a significant source of revenue to newspapers. They relied on advertisements, just like the websites that killed them.
That's not entirely true for NYT as OP mentioned. NYT is 170 years old. They have been through many phases and models.
Luckily NYT is a public company and you can look up their revenue split on the SEC website going back to 1994. In 1994 they had 35% revenue from circulation vs 65% from ads. In 2021 it was 24% ads and 68% subscribers and 8% "Other"
The Washington Post is also a public company (before 2013). In their 2009 filing, they state that the newspaper's revenue (in 2008) was 51% ads, with the other 49% not attributed.
At that time operating expenses exceeded revenues by 25 million dollars, though this was not an immediate problem for them because they owned several other more profitable companies.
By contrast, in that same year the New York Times announced that they had managed to stave off insolvency by securing a large personal loan from Carlos Slim, who went on to become their biggest shareholder.
How are we distinguishing between these two newspapers? What's supposed to be "exceptional" about the New York Times?
That's no different from the other papers and magazines.
Paid subscriptions have never been a significant source of revenue to newspapers. They relied on advertisements, just like the websites that killed them.
That's not entirely true for NYT as OP mentioned. NYT is 170 years old. They have been through many phases and models.
Luckily NYT is a public company and you can look up their revenue split on the SEC website going back to 1994. In 1994 they had 35% revenue from circulation vs 65% from ads. In 2021 it was 24% ads and 68% subscribers and 8% "Other"
That's creepy when you consider how much subscription to ALL newspapers has collapsed between 1994 and 2021.
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The Washington Post is also a public company (before 2013). In their 2009 filing, they state that the newspaper's revenue (in 2008) was 51% ads, with the other 49% not attributed.
At that time operating expenses exceeded revenues by 25 million dollars, though this was not an immediate problem for them because they owned several other more profitable companies.
By contrast, in that same year the New York Times announced that they had managed to stave off insolvency by securing a large personal loan from Carlos Slim, who went on to become their biggest shareholder.
How are we distinguishing between these two newspapers? What's supposed to be "exceptional" about the New York Times?
8 replies →