Comment by projektfu

Nope, it's not that. Baking wasn't a cool subculture in this story, it's just a the production of baked goods.

For me, I have a small business because I have a pathological aversion to bosses. Unfortunately, I would prefer to work on my own hobbies than make my business super great so it's stressful in its own way. But I do enjoy bookkeeping and some financial analysis.