Comment by ndriscoll

The criticism was directed at retailers. If they want to provide indoor maps... why not just do that? For my Target example, there's even a convenient place to put them in store: the posters that say to download an app to see a map. There's also a standard place where they can add their indoor maps for free without needing anyone's permission (openstreetmap). Or put them online with a public domain disclaimer and someone else will eventually probably do it.

Edit: In Target's case, they do apparently also put it on their website if you go hunting for it, but the ubiquitous pushing of apps is still annoying vs just putting it right there in the store as well, and perhaps offering a QR code + text link to the online version. They're clearly using it as bait to install their tracking/ads trojan. Also their online map for my store is east-west inverted for some reason (the east end of the building is on the left, the north on top), which would be immediately obvious if they mapped it to their building in OSM.