Comment by jononor

They have started. Their strategy is just for others to build it on top of their platform. And not build one, but hundreds of businesses. Much faster way to grow. Why retain 100+ internal product/integration teams when you can have 100+ external teams that will pay you and do the building, the trying and failing, in each niche.

The things that actually work out you can just buy or outcompete later. But that is another phase, perhaps 1 decade from now. Right now it is about starting alll the snowballs.