Comment by alexdriedger

Great question. We think of data products as multi-tenant tables that are created with the intention of sending that data to a customer.

To compare with an ETL tool like Airbyte, it's really easy to sync a full table somewhere with Airbyte, but it get's more complicated if you have a multi-tenant table, where you want to sync only a subset of data to a customer.

When you're setting up a data model with Pontoon, you just define which column has the customer id (we call it a tenant id) and it handles sending the right data to the right customer.