Comment by xelxebar
2 days ago
> how can we build a product that saves local affiliate stations money
Let's bring back those supposed good 'ol days!
What are some valid business models that could successfully fund local affiliates? Knowing nothing of the industry, some initial questions come to mind:
- Is there value in cross-affiliate connections and referrals where a broadcasting association could work?
- Direct donations seems like a filled market, but what about donation pooling?
- Does private equity have an interest in these affiliates and why or why not?
- Is there a product in marketing and branding local stations that appeases YouTube and related algorithms? Would this fundamentally work against the mission?
Thanks for humoring me :-)
- Are there potential alternatives for some of the alerting products provided by the rural areas, that is lost in this process?
- Can we also use some of the same tech that's used by influencers, etc to reduce the costs for local affiliates? Like could the shows be produced at home, with cheaper gear, reducing their in-studio costs?
- Program scheduling can be done in the cloud, and maybe the content can be posted on YouTube for more monetization options, however small?
- It could overall lower the costs involved in running a station.