Comment by jkmcf

Apple has a ton of problems, but your comments don't address them (primarily the perceived decline in software quality and app store developer gouging).

While cool is subjective, what new, mass-market products should they create? Which product market should they "re-invent"? I wish they'd buy Sonos and fix that shit show, but that's not a profitable market to enter.

Barring the price jump around the iPhone 7, their smartphones have stayed about the same price. [1]

Over half of all smartphone repairs are battery replacements, which implies people don't take care of their batteries or are keeping their phones long enough to wear the battery down normally. [2] Additionally, Apple ranks very well in repairability. [3] They also support their phone's software longer on older devices than the competition.

[1] https://www.androidauthority.com/iphone-price-history-322149... [2] https://www.businessresearchinsights.com/market-reports/smar... [3] https://www.ifixit.com/repairability/smartphone-repairabilit...