Comment by AnthonyMouse

> When something is large and light, the consumer view is that it is cheaply made.

That depends on the context. If it also looks cheap and squeaks when you pick it up, the impression is that it's made of junk plastic rather than the wrought iron and solid gold presumably being used by the competition.

Whereas if you can give the feel that the thing is from the future with titanium alloys and carbon fiber (even if it's really still just aluminum and plastic), people get a different impression.