Comment by hansvm
4 days ago
It's not free, but it's not expensive.
Server load at that scale is measured in single-digit dollars per month, and bandwidth _might_ require two pipes with enough images being loaded. Multiply by 20 for replication and latency issues, and you're still only talking $200/month.
As a ballpark, even bad ad impressions bring in $10/mille, maybe $1/mille for something unintrusive. Does Anandtech get more than 200k impressions per month? If we're talking about a "hundreds of thousands of requests per minute" scale then I would certainly hope so.
That’s the irony: forum traffic has shit cpm, but that’s what they’re keeping alive (for now).
Users coming direct from organic search to an article tends to have the best: they’re more likely to be buyers and/or find the ads interesting.
Main downside with ads on tech sites is their users block ads a lot.
Why would anyone take down a site like this? The content is done, the site is page ranked to the top, it’s passive money.
Because their revenue department doesn’t talk to their content department.