Comment by ethbr1

They were already bought out. By Purch in 2014, and then Future [0] in 2018.

This reads like some shit-for-brains VP at the acquirer couldn’t figure out how to make it work, so they’re putting it on ice.

The most destructive part of acquisitions seems to be the acquirer assigning a low-talent leader to the new acquisition, who then by virtue of no experience runs it into the ground, then blames its failure on the company itself.

[0] https://en.m.wikipedia.org/wiki/Future_plc