Comment by kamphey

The most important mindset change was not to think of "Making" as something different than "Launching". I saw a startup school video that basically said you should Launch and then Launch again and Launch again, and again and again... I quit making a side project and then launching it. I just sat down and wrote out a launch list. One of those items was to make the thing useable. Some might claim this is like MVP idea. but that's a whole other thing. This "Always Be Launching" is really wrapping the product up in the hype from the outset.

I've started to do things like just email my list and explain that I'm considering making something. what questions or concerns would they have about it. And I consistently ask my email list if there's something I can improve about something I already launched.

The Book Launch by Jeff Walker helped put into plain terms the actual questions and how I go about pre-launching something I haven't made yet. It's helped me build about three or five new courses very confidently because I had been asked a bunch of questions from people who would go on to take that course.