Comment by iancmceachern

There are close to 10 cafes within 2 blocks of here. They all charge more than $5 for a cup, sell many other items like food, and are doing very well.

The way to handle the problem you describe is to be thoughtful about the prices you charge.

If it costs you X amount to be profitable, you should be charging Y for your coffee. Not coming up with a cattle prod to sell 2 more cups an hour.