Comment by nobleach

But I've yet to meet a person that said, "Oh, Rachel and Chandler from Friends... maybe Windows IS cool!". It wasn't cool, it wasn't anything. Apple was trendy with the designers and creative types, and Windows was what you probably used at your doldrums day job. The only place where MS has ever been "cool" is with gamers. I think your "Walmart" analogy is a perfect one.