Comment by kriro
2 days ago
Good find. Might be worth to read this and consider filing a complaint. Seems pretty clear they are in violation of BCorp values: https://www.bcorporation.net/en-us/standards/complaints/
If it's worth it. OP needs to decide.
BCorp is just virtual signaling. There is no reason for small business or startup to be Bcorp
The expression is virtue signaling, not virtual
It's specifically an ESG firm, not just any random business.
It depends what you mean by "just".
I worked at one. The BCorp label seemed to do a lot of good in establishing organisational culture and attracting people who were a good fit. The organisation did (and still does) a lot of good.
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For a bit more color here: a B Corp designation really is just a marketing tool. Unlike the name implies, it's not some special corporate structure, it's just a certification you pay some company to get and pinky promise that you'll be good.
Nonprofits and public benefit corporations at least have some "teeth" to them: they both allow you (in different ways) to do things that aren't directly in the interest of your fiduciary duties, and that single-minded money chasing is what incentives a lot of "bad" corporate behavior.
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