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Comment by kriro

2 days ago

Good find. Might be worth to read this and consider filing a complaint. Seems pretty clear they are in violation of BCorp values: https://www.bcorporation.net/en-us/standards/complaints/

If it's worth it. OP needs to decide.

BCorp is just virtual signaling. There is no reason for small business or startup to be Bcorp

  • It depends what you mean by "just".

    I worked at one. The BCorp label seemed to do a lot of good in establishing organisational culture and attracting people who were a good fit. The organisation did (and still does) a lot of good.

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    • For a bit more color here: a B Corp designation really is just a marketing tool. Unlike the name implies, it's not some special corporate structure, it's just a certification you pay some company to get and pinky promise that you'll be good.

      Nonprofits and public benefit corporations at least have some "teeth" to them: they both allow you (in different ways) to do things that aren't directly in the interest of your fiduciary duties, and that single-minded money chasing is what incentives a lot of "bad" corporate behavior.