Comment by hbn
4 days ago
Apple said the mini iPhones underperformed, but they were not some sort of commercial failure. They sold millions of units. Numbers most Android OEMs could only dream of for a single flagship model. Current day Apple is all about optimizing and determined that still wasn't enough, and I imagine the manufacturing for small, specialized display panels certainly took a chunk out of those margins, so Apple decided to pull the plug.
Myself and the people who said we wanted a smaller phone may be a vocal minority but we did buy the small phone when we were offered it. After I used the 12 mini for 2 years, I bought a 14 Pro since no mini was offered in the 14 generation, but I returned it a week later cause it was too big/heavy and bought a 13 mini. These days I'm using a 16 Pro since no mini is offered and the titanium did help a lot with the weight issue, but if they brought back mini phones I'd happily sacrifice the camera for a reasonably sized screen.
The number of people who aren't vocal tech people who actually want a smaller phone is a very small part of the market. In HN-like circles they're a notable minority but among the general population they are a smaller percentage. Especially when you consider huge segments of the market where your phone is your only computing device: a smaller phone is a massive anti-feature in large parts of the world.
Plus almost everyone who says they want a smaller phone will just buy a larger one anyway.
The sales numbers just don't justify it. Like people who pine for manual transmissions: they're vocal in car forums and publications but they're a tiny minority and making one is a money-loser even in the sports car segment.
Manual transmissions have no practical benefit aside from arguably being easier to repair. A better car analogy is pickup trucks (and cars in generally really) — they've gotten huge over the years, compact pickups have disappeared, and you hear the same arguments about it being a niche audience. The reality is that as soon as something sells well (big trucks in this case), these big corporations go all in on it and alienate large segments. Now 25 year old compact Tacomas are selling for as much as their MSRP and manufacturers (Toyota, Ford, Hyundai) are all scrambling to ship a compact. It's the same with small phones — the industry over-rotated on big phones and as soon as someone ships a good small phone, it'll be a hit and small phones will come back. iPhone Mini was a crippled device compared to the Pro line and it still sold millions. Google and Samsung haven't even tried to make something compact, let alone compact and good.
> Manual transmissions have no practical benefit aside from arguably being easier to repair
I'm not much of a car person but I thought stick shift also had the benefits of:
> almost everyone who says they want a smaller phone will just buy a larger one anyway
The problem is that smaller phones are usually fundamentally flawed in ways that aren’t about the smaller screen. Whether it’s a worse CPU, worse camera or smaller battery, people are almost never making their purchasing decision based on screen size with all else being equal. I don’t think we can conclude that most people who ask for a smaller screen don’t really want one because many just don’t want a slow phone that takes worse photos and dies by midafternoon.
I think there needs to be a recognition that bigger screens aren’t only about the bigger screens. They’re also about giving phone designers more internal space to cram in components and a larger battery.
The iPhone minis were the first one to not sacrifice on those things, except for battery life compared to other iPhones. Same great display tech as the normal sized iPhone of that year, same SoC, same camera.
Even with the smaller battery, iOS is so aggressive with background tasks anyway, the iPhone 12 mini was my first iPhone and I got better battery life with it than any of my Androids I used over the span of a decade, even giant ones like the Nexus 6P, despite obsessively trying to install background task killer solutions and whatnot that were supposed to save on battery.
There was very little sacrifice with the mini iPhones, for the first time in modern "small" smartphones
I directly addressed the hard sales numbers, we don't need to talk about overrepresentation in HN/tech circles. The napkin math off public numbers tells us the iPhone mini sold 6 million units in the same year Google sold 10 million Pixels total, across all devices. So if 6 million units isn't enough to indicate demand for a niche phone, then there isn't enough demand for the Pixel lineup to exist either, only marginally more.
It's only a small number compared to Apple's total number of iPhones sold which is an astronomical stat to compare to. I don't think it's fair to compare mini phone demand against total iPhone sales.
My wife carries an iPhone 13 mini and hates the new frickin' huge iPhones. If it breaks I suppose I'll buy her a new one of those. If the OS refuses to update because the phone is too old, I guess we'll get a new frickin' huge iPhone, but only under protest.
> Plus almost everyone who says they want a smaller phone will just buy a larger one anyway.
The last time I bought a phone I chose Samsung S22, which was way out of my initially intended budget, for the sole reason that there were not any smaller options available below its price range.
In the UK manual cars are still prolific. It's still about half of new cars are manual
Interestingly I have seen a high share of iPhone Minis in my tech-affine bubble around Berlin / Amsterdam etc. - also my grandma switched from SE to 13 Mini.
Also bought used iPhone SE (2016) in 2019 and 2020 - both time from (UX) designers - but the same people also ride bicycles, trains - or if car, really reflect their user requirements - be it a small EV or a van for vanlife.
Average consumers just buy the largest, most marketed (high margin) or "whatever the neighbour has" option - aka SUV or Pro Max.
iPhone 14 Pro = Weight 206 g (7.27 oz)
iPhone 16 Pro = Weight 199 g (7.02 oz)
The weight difference (7 grams) seems negligible
It's slight, but noticeable. The 15 Pro was 187g and felt much lighter than the 14 Pro, it's a shame they added more weight on the 16.
Well the 16 Pro has a 0.2" larger screen and large dimensions than the 14 pro and 15 pro.
Also the 17 Pro will now be aluminum which is even lighter than titanium, so it should be a bit lighter than the 16 Pro I think.