Comment by MBCook

I guess I’m familiar with the general concept/domain it’s in. I haven’t used it myself, but having it spelled out was enough base knowledge for me to grab on to.

Looking again, I see your point. If you don’t know what it is having the acronym spelled out doesn’t help much at all.

Still it clears the low bar provided by those announcements that just say something like:

“BEOTZ’s developers are joining Flmp.io. As well all know BEOTZ is popular and Flmp.io is a top provider to enterprises. We look forward to exciting things coming soon.”