Comment by ninetyninenine

>But how is it worth for meta, since they won't really monetize it.

Meta needs growth as there main platform is slowing down. To move forward they need to gamble on potential growth. VR was a gamble. They bombed that one. This is another gamble.

They're not stupid. Like all the risks you're aware of, they're also aware of. They were aware of the risks for VR too. They need to find a new high growth niche. Gambling on something with even a 40% chance of exploding into success is a good bet for them given there massive resources.