Comment by autoexec

They might not sell "your" data outright, but it doesn't mean they won't sell inferences/assumptions that they make about you using your data.

The reality is that no matter how ethical the company you trust with that data is, you're still one hack or pissed off employee away from having that data leaked, and all of that data is freely up for grabs to the state (whose 3 letter agencies are likely collecting it wholesale) and open to subpoena in a lawsuit.