Comment by pyman
3 days ago
I think the role of Product Manager should be renamed Customer Manager to avoid confusion and conflicts of interest. Some companies like Airbnb tried switching to Program Manager, but that only adds to the confusion.
Right now, the Product Manager is seen as the CEO's delegate, making sure the product follows business strategy, while the Engineering Manager is the CTO's delegate, making sure the product follows technical strategy. One represents business the other represents technology. But IMO since both are building the product together, the title Product Manager creates competition instead of collaboration.
The software needs the customer just as much as the customer needs the software. That's why I think the roles of Engineering Manager and Customer Manager make more sense, working together to build the best product possible. The product isn't managed by one side, it's managed by both.
However, the real problem isn't the role title, it's the qualifications of the person in the role. Companies don't hire lawyers as Engineering Managers, so why do they hire musicians as Product Managers?
>Business strategy
>Customer Manager
That sounds weird. Product managers do not represent customers interests, they represent business value which is not always in making all customers happy. E.g. conversion optimization brings no added value to customers, so it’s not a great name choice. If the role defined as it us now, „product manager“ is the most appropriate name.
It does sound a bit weird, I have to admit. Customer Experience Manager sounds better or just CX Manager.
For me, the title Product Manager sets the wrong expectation, it makes it sound like they own the product, which clashes with other roles. In reality, they don't own the product, they own alignment: customer needs, business goals, and engineering feasibility.
I've heard many YC founders say that the CEO (or CPO) is the only one who truly owns the product, and I agree. The PM should never own it, they are interpreters who take the CEO's vision, combine it with customer insight, and help the team make the right trade-offs.