Comment by SpicyLemonZest

The fundamental goal of voting isn't to pick the best candidate, but to pick a consensus candidate in such a way that everyone feels their voice was or at least could have been heard. The distinction gets obscured because a lot of people describe their decision about who to vote for in terms of candidate quality, but if you scratch the surface, you'll find that most have cultural and ideological expectations in mind, and because those expectations are often incompatible we have to find a way to balance them that everyone will agree is fair.