Comment by Doxin

The dutch army did something similar in one of their ads. They had a whole series of ads where they showed a short skit illustrating some property they do or don't want in the army. Then the ad shows two checkboxes, "suitable" / "unsuitable", with one of them getting colored in. This[0] specific one from that series is quite explicitly showing they don't want people who like "playing" with guns too much.

There's a compilation here[1] in case anyone wants to see some more. Most of them don't require any language and are decently funny.

[0] https://www.youtube.com/watch?v=S-qyjkj7Vj0 [1] https://www.youtube.com/watch?v=qiqFysi883Y