Comment by ares623

The sad side effect of these apps is that everyone else who don’t have it (by choice or by circumstance) pay even more because they don’t get personalised discounts.

I know because I didn’t know there was a McDonalds app until my brother got me something one time and he paid decently less than what was on the “offline” menu.

It’s a win-win for the companies. They get to extract more money from a majority of their occasional customers, while getting very accurate tracking and behaviour metrics of more dedicated customers.