Comment by spinningslate

> The EU law is fine

Kind of. The intent is good and the wording disallows some of the dark patterns. The challenge is that it stands square in the path of the adtech surveillance behemoths. That we ended up with the cesspit of cookie banners is a result of (almost) immovable object meeting (almost) irresistable force. There was simply no way that Google, Facebook et al were ever going to comply with the intent of the law: it's their business not to.

The only way we might have got a better outcome was for the EU to quickly respond and say "nope, cookie banners aren't compliant with the law". That would have been incredibly difficult to do in practice. You can bet your Bay Area mortgage that Big Tech will have had legions of smart lawyers pouring over how to comply with the letter whilst completely ignoring the intent.