Comment by james_impliu

i can remember a discussion with Cory (who built this with Eli, the front end eng) on the topic of "why do all websites consist of a collection of long scroll-y pages / is that appropriate for our business?" and we concluded it wasn't optimal.

at the time, we were trying to figure out how to add more products in without it becoming messy, and we concluded we're trying to do a lot more than just what would work well for a 1 product company (we have very extensive content for example) - we feel quite multidimensional. thus a flatter design was proving hard to do. we wanted something that could enable us to offer a very wide variety of things (like 10+ products, handbook, job board, newsletter etc)

a lot of existing websites are trying to convey what they do in <3 seconds, and all of the internet is going for that. our company doesn't fit into 3 seconds, or if it does it's annoyingly vague "a whole bunch of devtools"...! so we thought hey we'll do something that means people _will_ explore and learn what we do better. it will mean _some_ people bounce and that's ok, because those that stick will (sometimes!) love it.

as a project, it looked fun and we knew it'd stand out a lot as a way to justify it. it's much nicer and more cost effective for us to ship something 10/10 cool than go down the outbound-y sales route. we run at a 3 month cac payback period if you're into startup stats. the proviso is that only works if you go _really_ deep, so that your work actually stands out.