Comment by yojo

I think it’s the other end of the consumer web vs power user design spectrum.

Using an OS requires familiarity and cognitive effort. Tapping oversized buttons… less so.

There’s been a long trend (definitely as far back as the first iPhone release, maybe further) of every product release adding more white space, bigger elements, and overall reducing information density.

If your target is consumer web, the “don’t make me think” approach is probably still correct. But anyone who’s ever looked at a Bloomberg terminal knows there are still times when you designing for the lowest common denominator is the wrong play.

A company with a large suite of technical-ish products might be a place to experiment with alternative paradigms. That said, I poked at the site for a few minutes, then had to ask an LLM what PostHog actually does.