Comment by BoorishBears

I don't think Don Norman would like this at all based on his rules for good web design. (someone should ask him fhough)

The top level comment is confusing marketing success with UI/UX success: it tickles their brain because they're the target audience. To everyone else this is weird and overwhelming if you're looking for something and suddenly run into it.

Might still be fun/whimsical if you're not looking for something and just stumble upon it, or get shown that