Comment by quotemstr

It's not greed. They're not plants. They're just trapped in a self-reinforcing social structure that, as is common, adopt group ideological beliefs inconsistent with the real world. People are pretty good at finding ways to rationalize and internalize beliefs enforced by groups that form their social superstructure.

It's the same dynamic that gets people to earnestly and fervently believe in, say, they're infested with Body Thetans or that the local cult leader is Jesus or (as Pythagoras believed) eating beans (yes, the food) is sinful. The belief becomes a tenet of the group, a reason for its existence and a prerequisite for membership. Evaporative cooling fixes the belief by ejecting anyone who rejects it.

Greenpeace will never accept nuclear power. Opposing it is part of their core identity and anyone who disagrees leaves. Greenpeace the organization can be defeated, but it cannot be reformed.