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Comment by RadiozRadioz

7 months ago

I am confused about how this photo exists. If I were a CEO, regardless of my politics, the last thing I would do would be to post a photo with somebody that controversial. It's a situation that one can only lose from: one side might feel mildly positive about it, the other side will hate your guts. And the side that hates this guy is surely a much larger portion of Vercel's customer base. It doesn't take a genius to gauge public perception of a world figure in your key market (US & other western countries).

They need a publicist, bad, to control this guy.

Exactly, Netanyahu is contentious on BOTH sides of the political aisle. You're advertising to an ever decreasing spectrum of the right. Beyond the moral objections over this, I'm just confused how this happened from a PR perspective.

  • As an Argentinian, Israel/Netanyahu are generally well received (because of many people with Jewish heritage) by people in the center/right, even people in the left spectrum will be reticent about criticizing if they come from a Jewish family. The echo chamber is very real if you only watch right-leaning TV channels for example (most of them).

    Pure speculation from now on, but afaik Guillermo lives in the USA, and as the CEO of an international company I'm also surprised he's so tone deaf but it's not the only example (i.e. check Galperin's Twitter feed). I don't think it's about sending a message I think Guillermo probably follows Argentinian media/politics and fell for the echo chamber, he also wanted to look cool/important for Milei.

The image he's minted is at best: he's a total effing tool, at worst: he's an ethnonationalist supremacist. Either way reeks of unstable stupidity.

Because many people don't think that murder is a bad thing. If it's done in the name of one's God, or to clear away an existing culture or people to make way for one who has been taught to believe they are superior to others, special, or deserving in some way.

People like to act like this has never happened before, but the fact is it happens all the time throughout history. We like to think we are evolved past that, but we are not and unlikely to ever be at this point. The true nature of man is destructive, selfish, xenophobic and cruel.

After Israel is done with Gaza, we'll create some holiday that has children dressing up as Palestinians for first grade theater. Palestinians will become like Native Americans: scarce and marginalized. Because of the religious, ethnic and racial homogeneity of the Israeli people, its likely to be far worse than what settlers did to the Native population at the time.

Most people just don't care. If more did, it wouldn't be happening in the first place. Or at least those who are in power don't care and see human life as disposable.

  • No that's not what I meant. I'm not talking about the actual conflict or how it works. That's political discussion. My comment was specifically about the action of him posting the photo from a public relations perspective.

    There is a controversial world event. Regardless of which side you're on, everybody agrees that there are many people with strong opposing views. As a representative of a company, he should have stayed away from the topic as a whole, because getting involved with it is a PR nightmare with essentially zero upside.

  • there are 15m palestinians.

    20% of Israeli population (~2m) are palestinians. how do you factor this into "religious, ethnic and racial homogeneity of the Israeli".

  • Billionaires and ethnonationalist supremacists share a belief that they are "special" and entitled to do whatever they want because they are "better" and "more deserving". Doesn't matter the time period or the faction: European colonial invaders/separatists, Nazis, or Likud because almost every ideology based on supremacy tends to lead to war, repression, suffering, and/or mass death.

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  • Taking a picture with Hitler during WWII is a more apt comparison. The Vercel CEO is not ignorant of what Israel has been doing.

    • Even if he supports him, how does it help him to publicize it? If he's not ignorant about Netanyahu, what's the purpose here? Netanyahu is divisive even within Israel, I wouldn't post photo with him even before turning this into genocide.

      Ignorance somehow feels like the more plausible explanation.

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