Comment by mekoka

People are constantly looking for definite tendencies and magic patterns so they can abdicate situational awareness and critical thinking. We observe that fast delivery has often correlated with success in software and we infer that fast delivery is a factor of success. Then it becomes about the mindless pursuit of the measure, speed of delivery, as Goodhart's law predicts.

Let's even concede that speed of delivery indeed is an actual factor, there has to be a threshold. There's a point where people just don't care how fast you're putting out features, because your product has found its sweet spot and is perfectly scratching its market's itch. A few will clearly notice when the line of diminishing returns is crossed and if they can reset their outlook to fit the new context, a continuous focus on speed of delivery will look increasingly obsessive and nonsensical.

But that's the reality of the majority of the software development world. Few of us work on anything mission critical. We could produce nice sane software at a reasonable pace with decent output, but we're sold the idea that there's always more productivity to squeeze and we're told that we really really want that juice.