Comment by Aurornis

No, that’s the opposite of how it works.

I’ve seen how PR firms interact with creators. It’s much easier to get the small time creators to take your product and make a positive video because getting some free product is the biggest payout they’re getting from their channel. They will always give positive reviews because they have more to gain from flattering the companies that send them free stuff than from the $1.50 they’re going to earn in ad money.

The PR firms who worked with the company I was at had a long list of small time video creators who would reliably produce positive videos of something as long as you sent them a free product. The creators know this game.