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Comment by IAmBroom

4 hours ago

Be serious. If someone in 2025 has a pocket multitool, there's about a 1% chance it is red with a white cross on it.

??

Obviously it's not the only game in town ever since Leatherman made the pliers-style tool popular as well.

But you can just look up the various brands on Amazon to see that SAK's continue to sell very well, by "x bought in the last month."

It's nowhere near 1%, I don't know where you're getting that.

Edit: according to [1] Victorinox has the #1 spot in market share in multitools. The share is a bit higher than it is for SOG and Leatherman, though they're both close.

[1] https://www.marketreportanalytics.com/reports/swiss-army-kni...

Lots of cheap (and good) Chinese alternatives entered the market recently but I'd say Victorinox is still going strong. In Poland it's sold everywhere and the brand is very recognizable.