Comment by ModernMech

> a domain was purchased so I can only assume a serious intent to make something of this

Buying a domain is just part of the language craft, it doesn't mean this is a serious effort to supplant JSON. Mostly it just signals that the author is serious about keeping others away from the namespace, which maml is a really good one.

There are thousands of language projects, most of them completely pointless, many of them have a domain, approximately 0 of them are "serious" in the way you're thinking. It's mostly just hobbyists, but people still try to make a name for their work and buying a domain name is a way to protect that investment.