Comment by yujzgzc
1 day ago
It was only successful because of Let's Encrypt removing any excuse for not having HTTPS on your website, HSTS becoming a thing, and Chrome moving from gentle inducements (that cute green padlock) to nasty looking warnings if you didn't use encryption.
No, that was after, and it made it easy, but before google many people said there was no point "because their site wasnt sensitive". Those people didn't care about let's encrypt or how easy it was, they just didn't find a reason to do it. Google gave them a monetary reason to do it.