Comment by kibwen
16 hours ago
This is remarkably naive for being self-admittedly cynical. Transmitting all web pages in the clear allows any man in the middle to spy on profile you based on the exact contents of the sites you're visiting. We know for a fact that ISPs were profiling us like this and monetizing this personal data prior to ubiquitous encryption.
The even more unscrupulous ISPs would outright edit the HTML and images that got sent to you, removing Google's ads and injecting theirs. Which arguably Google would have cared about a lot more.