Comment by jacquesm

Extraordinary claims and all that. Of course you can simulate it. If you are this surprised by the outcome of an experimental setup the first thing you should do is distrust the data. Figure out where the discrepancy is. Fix it, re-run the simulation and the experiment until the two are in agreement. Then publish.

The normal scientific reflex is not to hit the marketing guy and say 'we've got a winner, go write it up'.