Comment by rorylaitila

Continuing the brands example, by default I store all of the brands returned as is (in SQL). On occasion, I will manually come across different variations of a brand that I decide is better combined into a primary brand. All of the secondary brands get marked as relating to a primary brand. Then the next time a new ad gets tagged as a secondary brand, I know I can use the primary brand instead.

So in essence, the process is what I might call 'eventually modelled' (to borrow from the concept of eventual consistency). I use the LLM entities as is, and gradually conform them to my desired ontology as I discover the correct ontology over time.