Comment by mholm

Customers are generally low-information shoppers. They go to a hardware store and ask the salesperson for a fridge that fits their requirements. The rep will show them a few options, and then the customer gets to try them out. This is where the animal brain takes over: Samsung designs for the animal brain. It's sleek. It's futuristic. There's so many doors. It has a beverage drawer. A condiment drawer. You can customize the panels. The animal knows the Samsung fridge is better, and customers likely won't know any better if the salesperson doesn't tell them (and would they? They make a better commission on the more expensive fridge)