Comment by Supermancho
1 month ago
Contextual means based on related taxonomy of interest. How that interest is measured and what "related" means is proprietary.
This is distinct from demographic (trends based on physical attributes, like age) or geographic or behavioral (your buying patterns) and they already know the device targeting because it's their fridge.
Classic digital advertising vectors.
"I noticed you had Yoplait brand yogurt in your fridge. Here's a coupon for $0.75 off your first six-pack of Chobani!"