Comment by ChrisMarshallNY

> They’re probably one of the most hated companies in the world

By tecchies.

That’s like adding “In Mice,” to headlines of biological breakthroughs.

It’s quite clear that a fairly significant majority of customers don’t hate Apple. They aren’t “brand slaves,” like Harley riders (anymore), but people clearly vote with their wallets.

Microsoft always had the “My work requires it” thing going, but only a couple of industries are majority Apple.

Like it or not, people pay personal money for Apple kit, and they are a demographic that marketers drool over.